Seven Questions Every Roofing Company Owner Should Ask About Their Sales Process

These questions are designed to be answered honestly in a leadership meeting. If any are difficult to answer, that's useful information in itself.

1. How many new inquiries did we receive last month — and how many reached a real conversation?
2. How quickly, on average, does a new web inquiry receive a response?
3. What happens to a call that isn't answered live?
4. How many open estimates do we have right now, and how old are they?
5. Does every salesperson follow the same follow-up process?
6. Which marketing channels produced signed jobs — not just leads — last quarter?
7. When did we last contact our past customers, and for what reason?

What to do with the answers

Pick the question that was hardest to answer. That's often where visibility is weakest — and where improvement is most likely to be measurable. Our free Revenue Recovery Assessment walks through these areas in about three minutes.